Infographic: Social Media Promotion by the Numbers

Posted by Nick Pizzolato on Mon, Jul 20, 2015 @ 01:41 PM

When you advertise your business, your goal is to have your message seen by as many people as possible. For the last eleven years, social media sites have been the best way to connect with millions of consumers instantly. A post on Facebook, Twitter, Google +, or any of the popular social networking sites, has the opportunity to connect with new customers, encourage brand engagement and ultimately, sales. The statistics in this infographic show just how successful social media promotion can be.

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Tags: Social Media, Small Business, Digital Marketing, Wicked Local

Throwback Thursday - Beach Life in Scituate

Posted by Nick Pizzolato on Thu, Jul 16, 2015 @ 12:22 PM

This weekend looks to be a great time for you to pack-up some sandwiches and soda, grab a towel and sunblock, and head to the beach. You probably spent a lot of time thinking about the perfect beach day this previous winter, when you were trapped indoors by the record snowfall. You’re not alone. Now that summer is in full swing, people are swarming the beaches to enjoy the ocean and the sun. It’s actually something that Massachusetts residents have been doing for generations.

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Tags: Wicked Local, Throwback Thursday

Responding to Customers on Social Media

Posted by Nick Pizzolato on Wed, Jul 15, 2015 @ 01:34 PM

When you promote your business on social media, your goal is to start a conversation between your customers and your brand. You hope that every customer will engage with your posts and will like them, or share them, or write positive responses like, “I love your store!” But, you find when people do interact with your posts, you’re at a loss for words.

How do you respond to the posts that cheer, question, complain about or insult your business?

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Tags: Social Media, Digital Marketing, Wicked Local

Throwback Thursday: The Cape Cod Baseball League

Posted by Nick Pizzolato on Thu, Jul 09, 2015 @ 03:14 PM

In the summer, Cape Cod becomes a vacation destination for people who want to enjoy the beautiful beaches, shop in seaside towns and taste fresh seafood. It also is a great place to watch amateur baseball. The Cape Cod Baseball League (CCBL), founded in 1885, invites the best collegiate players from around the nation to participate in the three month summer league. Players live with host families, get jobs in their town to learn about the community and help teach baseball fundamentals to boys and girls.

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Tags: Wicked Local, Throwback Thursday

Throwback Thursday - Happy 4th of July!

Posted by Nick Pizzolato on Thu, Jul 02, 2015 @ 01:44 PM

We want to wish everyone a happy 4th of July. As you’re celebrating this weekend, make sure to support the local businesses in your town. Go to local butchers to buy your steaks and hamburgers. Visit independent grocers to purchase plates, cups, napkins, and snacks. Before you go to the beach, pick up some sunblock from your local pharmacy.

This weekend, while you are celebrating the nation’s independence, take time and celebrate your community's businesses too.

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Tags: Wicked Local, Throwback Thursday

June Blog Rewind: Readers Choice and Social Media Promotion

Posted by Nick Pizzolato on Wed, Jul 01, 2015 @ 12:43 PM

In June, we celebrated the 20th anniversary of the Readers Choice Awards. The award is presented to local businesses on behalf of their local community. It is the recognition of how a local business serves their customers. Although voting is only open for a few weeks, businesses should always be striving to build relationships with their customers to help with their local promotions and community outreach.

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Tags: Social Media, Readers Choice, Wicked Local

The 20th Anniversary of Wicked Local's Readers Choice Awards

Posted by Nick Pizzolato on Fri, Jun 26, 2015 @ 03:47 PM

For twenty years, the Readers Choice Awards has given communities across Eastern Massachusetts the opportunity to vote for their favorite local business. After six months, we are so proud that we are able to announce who the winners of the 2015 awards are. We’re also happy to introduce all of you to our new website,

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Readers Choice - Leo & Walt's Sunoco

Posted by Nick Pizzolato on Thu, Jun 25, 2015 @ 12:52 PM

Winning a Readers Choice Award is something to celebrate. Customers should be able to see that your business was chosen by the community as a trusted source for products and services. Leo & Walt’s Sunoco has displayed their 2012 Readers Choice Award at the front of their store so every visitor can see it. They are going to have to find extra space to display their 2015 Readers Choice Award as Braintree’s #1 Choice for Auto Service/Repair in Braintree! Congratulations!

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Tags: Readers Choice, Wicked Local

Promoting Your Business On LinkedIn

Posted by Nick Pizzolato on Wed, Jun 24, 2015 @ 01:59 PM

Most social media channels are very broad and look to serve the general population. You can post messages that are more fun or relaxed because customers are looking for a business to be relatable. But what if your business sells to other businesses? Your messages can still be personal but they need to be presented in a cleaner more professional format.

LinkedIn offers a business the opportunity to present their posts so they look clean and polished. That’s not to say messages can’t be personal or fun, but more often than not, your posts are going to be more direct and look to attract a more professional audience.

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Tags: Social Media, Digital Marketing, Wicked Local, Marketing

Celebrate Readers Choice Every Month

Posted by Nick Pizzolato on Tue, Jun 23, 2015 @ 02:07 PM

Selecting the winners for Wicked Local’s Readers Choice Awards isn’t an easy or quick process. The voting begins early in the year, and businesses and communities are given enough time to advertise and vote for the winners. Then we start counting the votes. Even with the help of electronic balloting, this is a huge job.

This year, we received over 400,000 votes. These votes needed to be counted and sorted for hundreds of local businesses in eastern Massachusetts. Once the votes were verified, we prepared certificates and began notifying the winners. After nearly five months of work, we are ready to publically announce the winners and celebrate the power of local business. Winners should start appearing in your local papers this week and on our new Readers Choice website this Friday.

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Tags: Readers Choice, Wicked Local, Marketing