Blog

Giving Your Business the A-List Treatment

Posted by Nick Pizzolato on Wed, Aug 02, 2017 @ 01:28 PM

Having a digital presence is a key element of any business strategy in the 21st century. Whether you have a storefront on Main Street or run a business from your garage, a website is essential for success.

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Tags: Small Business, Digital Marketing, Wicked Local

July Blog Rewind: Ways to Build Consumer Engagement

Posted by Nick Pizzolato on Mon, Jul 31, 2017 @ 01:14 PM

In July, the Wicked Local Media Solutions blog focused on strategies that are designed to help your business create engaging content for consumers.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

4 Tips for Creating a Landing Page

Posted by Nick Pizzolato on Fri, Jul 28, 2017 @ 01:15 PM

Digital promotions need to direct consumers to specific web pages so that you can measure the effectiveness of your campaign. Here are four tips to help you create a landing page.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Three Steps to Building a Successful Live Video Campaign

Posted by Nick Pizzolato on Wed, Jul 26, 2017 @ 01:59 PM

Creating a live video marketing campaign for your business may seem intimidating because of how new the technology is. However, this interactive phenomenon is already proving to be a valuable tool in engaging with consumers, new and old. Here are three steps you can use to build a successful live video campaign.

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Tags: Wicked Local, Customer Engagement, Video

Learning the Lingo: Contextual Targeting

Posted by Nick Pizzolato on Mon, Jul 24, 2017 @ 01:26 PM

Sometimes your advertising strategy isn’t directed at a particular type of customer, but instead at the content that a person is interested in. Display advertising often times tries to find the customer through geolocation or search words. However, it can also target consumers passively by placing ads on web pages that those customers will read.

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Tags: Wicked Local, Learning the Lingo

Five Facts About Creating Marketing Content

Posted by Nick Pizzolato on Wed, Jul 19, 2017 @ 01:42 PM

The original content you create can help your business engage with customers. Here are five facts about creating marketing content.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Creating Social Conversations with Customers

Posted by Nick Pizzolato on Mon, Jul 17, 2017 @ 01:43 PM

When you market your business, you don’t want to just sell a product. Instead, you should focus on creating trust with consumers, who will then choose your business as a local resource. When building a consumer relationship, a conversation is much more effective than a sales pitch. Social media, in all of its forms, can help you build a community with customers.

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Tags: Social Media, Wicked Local

Engage with Customers at Kidz Expo

Posted by Nick Pizzolato on Fri, Jul 14, 2017 @ 01:05 PM

Events offer businesses the opportunity to meet directly with targeted consumers. As consumers participate in the event’s activities, you can engage them with products and services that are tied to the theme of the day.

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Tags: Wicked Local, Customer Engagement, live event

Four Reasons to Use Instagram

Posted by Nick Pizzolato on Wed, Jul 12, 2017 @ 02:04 PM

Instagram is one of the fastest growing social media networks. Here are four reasons your business should use Instagram as a marketing tool.

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Tags: Social Media, Wicked Local

Revving up Your Readers Choice Campaign

Posted by Nick Pizzolato on Mon, Jul 10, 2017 @ 01:15 PM

The 22nd Readers Choice Award winners have been announced, and your business is in a position to celebrate, thank, and market your award. Customers have voted for your business and have given you the opportunity to tout your brand to the community to capture the attention of new consumers.

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Tags: Readers Choice, Wicked Local