Blog

Revving up Your Readers Choice Campaign

Posted by Nick Pizzolato on Mon, Jul 10, 2017 @ 01:15 PM

The 22nd Readers Choice Award winners have been announced, and your business is in a position to celebrate, thank, and market your award. Customers have voted for your business and have given you the opportunity to tout your brand to the community to capture the attention of new consumers.

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Tags: Readers Choice, Wicked Local

Creating a Mobile Presence

Posted by Nick Pizzolato on Thu, Jul 06, 2017 @ 12:45 PM

The landscape of ecommerce is changing rapidly. For years, people were limited to internet access on just personal computers. However, it didn’t take long for technology to allow consumers to search the internet via their phone. Now, with smartphones, a user can access and have the same experience online that they would have on a desktop.

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Tags: Digital Marketing, Wicked Local, Mobile

June Blog Rewind: Creating New Ways to Connect with Customers

Posted by Nick Pizzolato on Thu, Jun 29, 2017 @ 12:30 PM

Businesses are constantly looking for the most effective way to engage with potential consumers. As technology advances, their methods of building a marketing message that will be relatable to customers evolve with the audience. In June, the Wicked Local Media Solutions blog shared different strategies, facts, and marketing terms that can help every business grow.

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Tags: Wicked Local, Customer Engagement

8 Facts About Search Engines

Posted by Nick Pizzolato on Wed, Jun 28, 2017 @ 01:26 PM

Here are eight facts about search engines that can help you plan a search engine marketing campaign.

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Tags: SEM, Wicked Local

Learning the Lingo: Long-Tail Keywords

Posted by Nick Pizzolato on Tue, Jun 27, 2017 @ 12:18 PM


Creating opportunities for search engines to find your business can be tricky. It’s a balance of selecting keywords that best represent the products and services you offer, but also avoiding words that other brands use. The more popular the keyword, the harder it will be for your business to become a top search result. While a single keyword helps to flag down potential consumers, long-tail keywords are actually more functional to help close a sale.

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Tags: SEM, Wicked Local, Learning the Lingo

The Strengths of Print Marketing

Posted by Nick Pizzolato on Mon, Jun 26, 2017 @ 12:53 PM

The marketing opportunities for businesses have become very diverse. There has never been so many ways for your brand to share a message with consumers. While many of the new delivery systems use digital tools to reach an audience, print marketing is still an excellent advertising strategy for your business to invest in.

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Tags: Wicked Local, Print

7 Facts About Video Marketing

Posted by Nick Pizzolato on Thu, Jun 22, 2017 @ 02:12 PM

Here are seven facts about how video marketing helps your business engage with more customers.

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Tags: Digital Marketing, Wicked Local, Video

Boosting Online Visibility with Ad Enhance

Posted by Nick Pizzolato on Wed, Jun 21, 2017 @ 02:00 PM

Advertising in print presents a great way to connect with an engaged audience, and helps spread your message. While this is an important market, it’s imperative to promote your business online as well.

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Tags: Digital Marketing, Wicked Local, Print

Building Content for Your Business

Posted by Nick Pizzolato on Tue, Jun 20, 2017 @ 01:43 PM

One of the most popular sayings in advertising is, “content is king.” The more information you provide to customers about your business, products, and services, the easier it is for them to feel connected to your brand.

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Tags: Wicked Local, Customer Engagement

Advertising on Facebook

Posted by Nick Pizzolato on Mon, Jun 19, 2017 @ 01:18 PM

Social media engagement is growing every day and more businesses continue to incorporate social networking into their marketing strategy.

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Tags: Social Media, Digital Marketing, Wicked Local