Blog

5 Reasons Why Your Business Should Use Live Chat

Posted by Nick Pizzolato on Wed, Jun 14, 2017 @ 02:03 PM

Live chat offers consumers a chance to ask questions about products and services when they visit your digital store. Here are five reasons why your business should use live chat.

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Tags: Digital Marketing, Wicked Local, Customer Engagement

Conducting a Customer Survey to Grow Your Business

Posted by Nick Pizzolato on Tue, Jun 13, 2017 @ 01:56 PM

One of the best ways to evolve your business in the local marketplace is by turning to your customers and asking them what they want.

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Tags: Wicked Local

Learning the Lingo: Omni-Channel Marketing

Posted by Nick Pizzolato on Thu, Jun 08, 2017 @ 01:09 PM

Consumers are exposed to advertising when watching TV, listening to the radio, riding on public transportation, visiting websites, or playing games on a smartphone. It’s hard to think of a place where a marketing campaign can’t reach a customer. It may seem like all of these mediums would overload consumers, but actually, when working together they can become a strong tool to enhance your business.

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Tags: Wicked Local, Learning the Lingo, Marketing

Marketing to Millennials

Posted by Nick Pizzolato on Wed, Jun 07, 2017 @ 01:34 PM


As time passes, businesses need to adapt their marketing strategy. Right now, baby boomers are the largest consumer group, while millennials have just begun to start spending. Boomers feel comfortable with ads that market to them as consumers, while the younger generation want companies that work to engage them. The two groups, separated by about thirty years, share almost none of the same buyer attitudes, but your business will need to find ways to cater to both of them.

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Tags: Wicked Local, Customer Engagement, Marketing

Marketing Your Readers Choice Award

Posted by Nick Pizzolato on Tue, Jun 06, 2017 @ 01:50 PM

In a few weeks, the 22nd Readers Choice Awards will be published online and in print, giving your business a great opportunity to celebrate winning your award. Being selected by the community as a Readers Choice Award winner is a great honor because it demonstrates that you have the trust and respect of our customers. Now take this great honor and celebrate it!

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Tags: Readers Choice, Wicked Local

May Blog Rewind: Customer Engagement

Posted by Nick Pizzolato on Wed, May 31, 2017 @ 01:53 PM

During the month of May, the Wicked Local Media Solutions blog offered suggestions to local businesses on how they can connect with consumers. Whether you are preparing for the Readers Choice Awards, finding ways to build brand awareness, or building a marketing strategy around a holiday, your business can engage with customers in many different ways.

If you’ve missed any of our posts, here is our May blog rewind.

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Tags: Wicked Local, Customer Engagement

Infographic: Direct Mail by the Numbers

Posted by Nick Pizzolato on Tue, May 23, 2017 @ 02:07 PM

Direct mail marketing continues to be an effective way for your business to reach consumers. Here are five facts about direct mail marketing.

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Tags: Wicked Local, Infographic, Direct Mail

Enhancing Your Business with an Updated Website

Posted by Nick Pizzolato on Tue, May 16, 2017 @ 01:23 PM

Your website is the digital hub for your business. It’s where customers are directed to visit when they find your business during a web search or click on a digital ad. You can use it for promotional announcements and as a home for your landing pages. Your site needs to be more than just a static informational page. An updated website can help your business grow and prosper.

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Tags: Digital Marketing, Websites, Wicked Local

Promoting Your 2017 Readers Choice Award

Posted by Nick Pizzolato on Mon, May 15, 2017 @ 02:15 PM

For twenty-two years, Wicked Local’s Readers Choice Awards have been given to businesses based on the votes of their customers. The awards are a testament to a brand’s devotion to their consumers and community by offering the best products and services in the area. For a community business, there is no greater honor than for its residents to acknowledge your hard work.

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Tags: Readers Choice, Wicked Local

Throwback Thursday: Iron Works in Weymouth

Posted by Nick Pizzolato on Thu, May 11, 2017 @ 03:54 PM

From 1837 to 1886, the Weymouth Iron Company produced wheels, nails, and other items from their campus located on Whitman’s Pond in Weymouth. When running at full capacity, the iron works employed up to 275 people, some of which lived in homes that were built for them near the mill. The company owned the water privileges for Weymouth’s Back River, which allowed them to easily transport raw material to the factory and finished products to merchants.

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Tags: Wicked Local, Throwback Thursday