Blog

Throwback Thursday: The Boston Marathon Returns

Posted by Nick Pizzolato on Thu, Apr 13, 2017 @ 12:49 PM

On Monday, Patriots Day, thousands of runners will participate in the 121st running of the Boston Marathon. The oldest marathon in the nation will welcome athletes from around the world, and hundreds of thousands of spectators will line the course from Hopkinton to Boston to cheer for friends, family, and total strangers. It’s an annual experience unlike any other, as members of the community, both consumers and businesses, help make the 26.2 mile race a giant block party.

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Tags: Wicked Local, Throwback Thursday

Finding an Influencer for Your Business

Posted by Nick Pizzolato on Wed, Apr 12, 2017 @ 01:07 PM

Every business has at least one special customer. That guest you can call by their name, and a quick shopping trip that can lead to a thirty minute conversation. While it’s great to have their financial support for your store, it’s even better when they can help influence other consumers to shop at your store too.

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Tags: Small Business, Wicked Local, Customer Engagement

The Marathon of Marketing Your Business

Posted by Nick Pizzolato on Tue, Apr 11, 2017 @ 01:12 PM

Running a successful marketing campaign takes planning and plenty of training, in the same way an athlete prepares for a marathon. By slowly introducing your company to customers, and keeping your marketing message consistent, your business won’t be lost to customers and will become a trusted and recognizable brand.

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Tags: Small Business, Wicked Local

Learning the Lingo: Site Takeover

Posted by Nick Pizzolato on Mon, Apr 10, 2017 @ 01:25 PM

A successful digital marketing campaign is measured by how many customers click on your ad. Creating the most amount of exposure possible for your ad will increase the traffic to your site and build brand recognition. A website takeover immediately draws consumer attention to your marketing campaign and increases your overall response rates.

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Tags: Digital Advertising, Digital Marketing, Wicked Local

Throwback Thursday: Inside a Brockton Haberdashery

Posted by Nick Pizzolato on Thu, Apr 06, 2017 @ 02:17 PM

They say that clothes make the man, and that was never more true when almost everything you wore had to be custom fit. Haberdasheries, like this one in Brockton, were stores that specialized in making or ordering custom clothes for men in the late 1800s and early 1900s. These early fashion boutiques provided men with shirts, pants, ties, suspenders, hats, and anything else a man may need when he needed clothes for work, every day life, and special events.

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Tags: Wicked Local, Throwback Thursday

The Basics to Buying Ads Online

Posted by Nick Pizzolato on Wed, Apr 05, 2017 @ 02:20 PM

Every year, the digital marketplace grows. Consumers are given new tools to make purchases easier and businesses are presented with new opportunities to reach customers. At the core of all of these advancements however, are websites. Your business can still find ways to reach customers using new web advertising techniques.

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Tags: Digital Marketing, Wicked Local

A Visual Guide to Advertising on Instagram

Posted by Nick Pizzolato on Tue, Apr 04, 2017 @ 01:50 PM



With 400 million daily active users and 95 million photos and videos shared every day, Instagram has become a popular medium for businesses to promote their products, services, and brand. Advertising on Instagram can help your business engage with new customers, build a larger fan base, or even direct people to your physical store. Instagram can be a great tool to help your brand engage with consumers.

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Tags: Digital Marketing, Wicked Local

Video Marketing by the Numbers

Posted by Nick Pizzolato on Mon, Apr 03, 2017 @ 01:15 PM

It's never been easier for small businesses to produce videos to share with consumers. Here are five facts about how successful video marketing can be.

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Tags: Wicked Local, Video

Throwback Thursday: Handmade Shoes in Hudson

Posted by Nick Pizzolato on Thu, Mar 30, 2017 @ 01:00 PM

Everyone needs a good pair of shoes. If you bought shoes in the early 1900s, there’s a chance you bought a pair from the Brett Shoe Company in Hudson, Massachusetts. While many shoes today are mass produced by machines, in the early 20th century they were handcrafted by thousands of workers across the state, like the men and women in the picture below.

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Tags: Wicked Local, Throwback Thursday

March Blog Rewind: Discovering New Ways to Engage with Customers

Posted by Nick Pizzolato on Wed, Mar 29, 2017 @ 11:45 AM

In March, the Wicked Local Media Solutions Blog looked to help business owners find new ways to engage and connect with customers. Whether you are exploring new social media and digital marketing trends or creating a live event to showcase local community businesses, we are focused on finding ways to help your business grow.

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Tags: Wicked Local