One of the most effective ways consumers engage with digital content is by watching videos online. In fact, they have become the most dominant content on the internet, and your business can take advantage of their popularity by producing professional quality videos that tell your story.
Here are some facts that highlight how important videos are to digital marketing.
- Projections show video content will be 80% of the internet’s traffic by 2019.
- When a landing page has an embedded video, conversions jump by 80%.
- 90% of customers say that videos help them make purchasing decisions.
- 80% of consumers remember a video they’ve seen in the last month.
- YouTube reports that mobile video views grow by 100% every year.
- One-third of online activity is spent watching video.
- 92 percent of mobile video viewers share videos with others.
- An initial email with video receives an increase click-through rate by 96%.
- YouTube has over a billion users, almost one-third of total internet users.
There is overwhelming evidence on the benefits of producing a video for your business, but the thought of producing a video can be quite daunting. That’s where we can help.
ThriveHive’s Video Advertising package gives you access to an experienced team that will write, shoot, and produce a video marketing message that highlights your business and what you do best.