Using Quizzes to Build Customer Engagement

Posted by Nick Pizzolato on Tue, Dec 16, 2014 @ 03:32 PM

Using Quizzes to Build Customer EngagementIt’s the end of a long day. You’ve had dinner and are relaxing in your favorite chair, listening to music. All is right with the world. Suddenly, a question that has bothered you for a long time comes to mind.

You think to yourself, “What kind of car should I actually be driving?" Or, “What type of dog am I?” Maybe, you ponder if your dialect is correct for your region?

What do all these questions have in common? They are three of the most popular online quizzes. But, it’s not just these articles that are attracting massive audiences.

Quizzes have become one of the most popular types of online content. In April, BuzzSumo reported that over the last year, 8 out of 10 of the most shared articles were quizzes.

What makes them so popular? Psychologists believe that it’s a way for us to learn more about ourselves, without being threatened of finding actual truths.

An online test does more than just allow for a fun escape by utilizing pop culture references, it can also help build relationships between businesses and consumers. Here are three ways quizzes can help your customer engagement.

Share Product Information - A quiz are a great way for you to share knowledge about a topic. For example, you own a hardware store. They can be built around different products in your store.

If you were to create a “How handy are you?” test, you could fill it with questions about why you would use a nail instead of a screw. Ask about the difference between a drill and pneumatic drill.

This content would not only be a fun way to engage with customers for them to see just how well they know their tools, but also a way to showcase products and your expert knowledge.

Collecting Contact Information - You own a sandwich shop.You create the quiz, “What do I want for lunch?” Before they can see the result, you ask them to share their email address.

You post the the test online and it becomes a hit. Customers from around the region are finding out if they are a turkey sub or a buffalo chicken sandwich.

Since you had the foresight to include an email request form, you now have the email address of every person who took the test. Use that information to send out menu updates and coupons and build your customer contact list.

Learn About Your Customers - Quizzes are a great way to learn more about consumers. You can find out if more people are interested in a certain product or service.

If you include questions that ask about gender, age and location you can learn a lot about customer demographics. Based on this information you can change the type of sales you offer or the type of content you use in your advertising.

They can also be just for fun and show that your business is engaging and has a personality.

Quizzes aren’t just ways to occupy your brain while you wait for commercials to end during your favorite TV show. They are another tool for you to use while trying to build and engage with customers. The answers may be silly, but the results can be very, very real.

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at I recently found out that I am Batman.

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Tags: Small Business, Digital Marketing, Customer Engagement