Creating a successful search engine marketing (SEM) advertising campaign requires businesses to create text ads and digital content that will engage with customers. However, this may be easier said than done. In an effort to help businesses build a successful SEM campaign we have created a short video with five SEM tips every small business owner needs to know.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.
Introduction to Your Google Results Page
A Small Business in a Big Google World
Learning the Lingo: 6 SEM Terms You Must Know
Metadata: Merging Keywords with Your Website
Putting Your Business at the Top of a Search Engine
Google Adwords 101: Introduction to Keyword Selection
3 Ways to Build SEM Success
Infographic: Selecting Keywords for Your Text AD
The Two Sides of SEM