Video: Simplifying SEM

Posted by Nick Pizzolato on Mon, May 18, 2015 @ 12:25 PM

Video: Simplifying SEM | Wicked Local Media Solutions

Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.

We produced a short video, "Simplifying SEM," to help illustrate the difference between these two different strategies.

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at

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Tags: SEM, Video