Search engine marketing (SEM) is a broad term used to define several strategies business owners can use to market their website. One strategy focuses on creating text ads for your business that will be shown on a search engine’s results page. The other strategy is to create a website that has a strong network of keywords and links that will gain the attention of a search engine without paying for it to be promoted.
We produced a short video, "Simplifying SEM," to help illustrate the difference between these two different strategies.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.
Introduction to Your Google Results Page
A Small Business in a Big Google World
Learning the Lingo: 6 SEM Terms You Must Know
Metadata: Merging Keywords with Your Website
Putting Your Business at the Top of a Search Engine
Google Adwords 101: Introduction to Keyword Selection3 Ways to Build SEM Sucess
Infographic: Selecting Keywords for Your Text ADThe Two Sides of SEM