Small Business Saturday was created by American Express as a way to market their services to local retailers. However, in the last seven years, it has become a grassroots movement to celebrate and promote the importance of shopping local, regardless of what credit card you use. If Black Friday is about once-in-a-year deals, Saturday has become a day to celebrate small businesses.
Here are some ways you can prepare your business for Small Business Saturday.
1) Shop Small Branding
The rallying cry around Small Business Saturday is “Shop Small.” You can use it in your advertising or as a social media campaign with a hashtag to raise awareness
2) Work Together
Create a group of neighboring businesses and work with each other to promote and advertise the day. Let your consumers know that local businesses stand together.
3) Change Your Hours
Give customers more time to visit and shop at your store.
4) Offer Something Unique
Offer consumers an experience they won’t receive from other stores. Maybe it’s offering exclusive promotions at the door, or serving complimentary cocoa or cider, or hosting live music.
5) Build Momentum
Invite customers to join you in the weeks following Small Business Saturday. Use this day to share why consumers should visit your business every weekend throughout the holidays.
Small Business Saturday is a great time for you to encourage your community to shop local. Your local business offers consumers a year round resource, but during the holidays you can cater to them better than any chain store can.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.