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Why Google Plus?

Posted by Nick Pizzolato on Tue, Nov 18, 2014 @ 03:57 PM

Google_plus.2014.AYou probably use social media. Hopefully, you’ve got pages set up to represent your business. At the very least you probably have a personal account. Maybe you don’t check it often - but you have it.

You most likely have a Facebook profile. Maybe you’ve dabbled in LinkedIn. Perhaps you’ve looked at Twitter and just didn’t get it. Pinterest, Youtube, and Instagram are probably sites you are aware of, even if you don’t use them.

But what have you heard about Google Plus? Besides the noise that vocal critics of the platform shared when it was launched.

Have you heard that it has 540 million monthly users? That’s more users than Twitter or LinkedIn.

Google Plus may not have the number of monthly active users that Facebook has, but it does have one thing that Facebook doesn’t - the power of heavily influencing SEO.

SEO, or search engine optimization, is the term that describes making the visibility of a subject easier to find in a search engine during an internet search. Good SEO means a subject is easy to find online, and bad SEO means a subject will most likely be lost.

I’m sure you know, Google is a search engine. In fact, it’s the world’s most popular search engine. It’s so big and used so frequently, that “Googling” has become a dictionary definition.

So, it shouldn’t surprise you when I share that a Google Plus page has influence over the SEO in Google. How much?

Well, Google Plus pages are indexed immediately, and are searchable in a few hours. Crawler bots, the programs that scan and categorize web pages looking for keywords to aid in searches, scan up to 2,500 words on a Google Plus page. These same bots scan only 250 words on a Facebook page.

Facebook is more popular, but it doesn’t have the same raw power that Google has. Think about it. GMail has more than five hundred million users. Youtube videos are viewed four billion times a day. You’ve probably used Google maps in the last month for navigation advice. When you think about it, the total reach that Google has is staggering.

If you look at all of this evidence, it’s not hard to believe that someday Google Plus will surpass Facebook.

In fact, it’s projected to do so in 2016. Right now, you might not think starting a Google Plus page for your business matters, but do you want to be spinning your wheels when it does?

Google Plus, like any social network, isn’t THE answer to your social media questions. Your social media presence can’t be just a placeholder, it needs to be available to an audience. It needs to be in a position where people will see it online and engage with it. With the reach that Google has, it’s hard to think of a reason NOT to be on Google Plus.

Later on this week, I'll walk you through setting up your own Google Plus business page!

Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at npizzolato@wickedlocal.com.

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Tags: Social Media, Small Business