As a business owner, you probably have a mental or physical checklist of all the tasks you need to accomplish to keep your store successful. You have to manage payroll, take inventory of your products, and manage customer relations. Along with all the day-to-day operations that come with owning a store, you also need to create a marketing plan so your business can grow.
Like your daily tasks, there are many different ways for you to advertise your business. You have many ways to reach customers, but each marketing plan requires a different strategy.
Wicked Local Media Solutions offers local businesses our knowledge and expertise of the local marketplace, to help spread your brand’s message to the immediate community and beyond. Our tools and experts can help your business navigate which marketing resources will work best to connect with your audience.
We live in a digital age, there’s no denying that. Anytime there is a break in conversation, or a moment of sitting in silence, you will see people reach for their smartphones or tablets to entertain themselves as they wait. We are constantly connected to each other and the world around us. Reading our email, watching videos, or connecting with our favorite businesses on social media.
The world is only going to get more connected, so your business must be involved in digital advertising. With every quarter that you wait, your business is being surpassed by your local and national competition. You need to need to build a web presence for your business that can be accessed from a desktop or a mobile device. Creating special landing pages for digital ads that you place on websites and on search engines is also important to your business. And sometimes just advertising your business on websites where consumers in your community are visiting may be enough. Part of advertising on digital platforms includes building an engaged audience on social media. Your business needs to find the right access to its customers. For some, that means creating conversations on Facebook, while for others it will inspire you to tweet daily updates about your business.
Our digital team can help you expand the reach of your brand. We can work with you to create a digital reach marketing strategy that will work for your business. You give us your goals, and we’ll help you reach them.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.