Every day, 105 billion emails are sent; so it’s important that your email marketing message stands out to consumers. Creating a subject line that is clear, impactful, and personal will increase the chance that your email will be read and engaged with.
1) Announce Your Intent
You have a limited amount of real estate to attract the attention of the reader and entice them to open your message. Your subject line should start and complete a thought. Don’t leave the content of your email a mystery, tell the reader what they’re going to find when they open the message.
2) Make the Reader Want to Open the Email
Let the audience know that the promotion is available for a limited time. Terms like “Act Now,” “Don’t Wait, “Time is Running Out,” etc., are great examples of language that will compel customers to open the email.
3) Create an Instant Connection
Building a connection with a reader can be cemented by personalizing the subject line. By including a personalization token, you can pull the consumers name into the message - making your email stick out from the rest.
According to a study on cmbinfo.com, 47% of email recipients decide to open an email based on the subject line. This means you’ll need to think of the best way you can to compose a concise, compelling, and personal message that connects with and engages customers. Create a subject line that will leave them with no choice but to open the email and discover more about your promotion and business.