As the holidays start to wind down, your business will begin to return to normal. But as the new year starts, there are some post holiday hurdles that you might need to pay attention to.
Use this time and what you’ve learned to start to plan for success in 2017. As you reflect on the ups and downs of your 2016 campaigns, think of how you can tweak the promotions didn’t work to make the new year more profitable.
A great way to do this is to study the calendar of what worked over the last 365 days and sync that to the next 12 months. Perhaps a promotion didn’t get as much of a push as you hoped because it was a last minute idea. You can now look at ways to try the campaign again with an extended marketing window. Instead of hoping for a last minute idea to work, you can give it more opportunity to succeed.
A calendar of promotions also helps you create a budget for your advertising. Where can you put the most resources when you are looking for the best return on investment? By having a weekly, monthly, or quarterly budget ready you can see how to build and retain customers promotion to promotion.
That doesn’t mean you can’t be spontaneous. Some of the best marketing campaigns take place that way. Save some resources for a wild card campaign that you can use anytime throughout the year. Even though it’s an unplanned idea, it will already be a part of your 2017 plan.
The start of a new year is a symbolic reset button for individuals and businesses. Use this time to begin to plan for what 2017 may offer. Building a schedule based on past events gives you a way to create future marketing opportunities that are proven to be successes. By making these promotions annual events you also give your customers something to look forward to year-to-year.
Nick Pizzolato is the Marketing Content Manager at Wicked Local Media Solutions. For questions, topics for future blogs, or to share your favorite moment from the film “Back to the Future,” email him at firstname.lastname@example.org.