Our Print Audience
They travel for what they want:
- More than a third traveled 20+ miles (one way) to buy their last vehicle.
They are willing to spend:
- 120,000 plan to spend $20,000 or more on their next vehicle.
They are looking to buy:
- 225,000 are planning to buy a vehicle this year.
Our Digital Audience
They do their homework:
- 25% have searched for a new or used vehicle in the past 6 months.
They own multiple vehicles:
- 50% belong to a household that owns two of more vehicles.
Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.