Our Print Audience

They travel for what they want:

  • Nearly a third traveled 20+ miles (one way) to buy their last vehicle.

They are willing to spend:

  • Nearly 100,000 plan to spend $20,000 or more on their next vehicle.

They are looking to buy:

  • 200,000 are planning to buy or lease a vehicle this year.


Our Digital Audience

They do their homework:

  • 20% have searched for a new or used vehicle in the past 6 months.

They own multiple vehicles:

  • Nearly 50% belong to a household that owns two of more vehicles.


 Reach Auto Buyers



Source: Scarborough Research, Boston R2 2016, cume readership; comScore February 2017.