Our Print Audience

They travel for what they want:

  • More than a third traveled 20+ miles (one way) to buy their last vehicle.

They are willing to spend:

  • 120,000 plan to spend $20,000 or more on their next vehicle.

They are looking to buy:

  • 225,000 are planning to buy a vehicle this year.


Our Digital Audience

They do their homework:

  • 25% have searched for a new or used vehicle in the past 6 months.

They own multiple vehicles:

  • 50% belong to a household that owns two of more vehicles.


 Reach Auto Buyers



Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.