Our Print Audience
They kids are still home:
- 418,000 belong to households with children.
They food shop for the family:
72% spent $100+ on groceries in the past week .
They have multiple drivers:
- 645,000 belong to a household that owns 2 or more vehicles.
Our Digital Audience
They have a full house:
- More than 750,000 belong to a household of 4 or more people.
They have children:
- 45% have children in their household.
Source: Scarborough Research, Boston R2 2016, cume readership; comScore February 2017.