Our Print Audience
They kids are still home:
- 416,000 belong to households with children.
They food shop for the family:
75% spent $100+ on groceries in the past week .
They have multiple drivers:
- 671,000 belong to a household that owns 2 or more vehicles.
Our Digital Audience
They have a full house:
- More than 500,000 belong to a household of 4 or more people.
They are family oriented:
- 35% watched a family movie in the past 6 months.
Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.