Our Print Audience

They kids are still home:

  • 418,000 belong to households with children.

They food shop for the family:

  • 72% spent $100+ on groceries in the past week .

They have multiple drivers:

  • 645,000 belong to a household that owns 2 or more vehicles.


Our Digital Audience

They have a full house:

  • More than 750,000 belong to a household of 4 or more people.

They have children:

  • 45% have children in their household.


 Reach Families



Source: Scarborough Research, Boston R2 2016, cume readership; comScore February 2017.