Our Print Audience

They like to shop:

  • 1.2 million shopped at a major department store in the past month

They shop at malls:

  • 823,000 visited a mall/shopping center in the past month.

They have money to spend:

  • Nearly 500,000 have a household income of $100K+

 

Our Digital Audience

They’re wired:

  • 85% shop and do product research online.

They spend online:

  • 44% have spent $200+ online in the past 6 months.

  

 Reach Retail Shoppers

 

 

Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.