Our Print Audience
They are willing to spend:
- More than 50% spent $1,000+ on their last vacation.
They like to fly:
632,000 took a domestic round trip flight in the past year.
They go international:
- 635,000 have vacationed outside of the U.S. in the past 3 years.
Our Digital Audience
They stay over:
- Our audience is 50% more likely than the market average to have used a hotel (personal not business) in the past year.
They book online:
- More than a third bought travel products/services online in the past 6 months.
They travel often:
- Nearly 25% took 3 or more personal trips in the past year.
Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.