Our Print Audience

They are willing to spend:

  • More than 50% spent $1,000+ on their last vacation.

They like to fly:

  • 632,000 took a domestic round trip flight in the past year.

They go international:

  • 635,000 have vacationed outside of the U.S. in the past 3 years.


Our Digital Audience

They stay over:

  • Our audience is 50% more likely than the market average to have used a hotel (personal not business) in the past year.

They book online:

  • More than a third bought travel products/services online in the past 6 months.

They travel often:

  • Nearly 25% took 3 or more personal trips in the past year.


 Reach Travelers



Source: Scarborough Research, Boston R2 2015, cume readership; Boston 5-PMSA, Barnstable + Bristol. comScore December 2015.