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“Hey, That’s Not My Number!”: Update Your Business Listing

Posted by Media Solutions on Thu, May 15, 2014 @ 11:05 AM

Did you know consumers use business listings as their primary source for deciding which business to buy from? No matter the answer, it’s important to learn as much as you can about how your business is represented online.

Just how important are business listings? Here are just a few statistics to pique your interest:

  1. 40% of business listings have missing or erroneous information online
  2. 50% of local searches occur on directories and apps
  3. 61% of smartphone users have called a business after conducting a local search from their device
  4. 88% of consumers who search for a type of local business on a mobile device call or visit that business within 24 hours
  5. 97% of consumers search for local business online

Numbers are nice, but what does this really mean for your business? Put simply, if consumers don’t have the correct information about your company, they won’t be able to reach you. This may seem obvious, but with so many businesses having incorrect information on the web, owners are missing countless opportunities to bring in new customers.

How do you fix incorrect business information online?

How can these erroneous online listings be fixed? First, your information is formatted and submitted to the top online directories. Once this is completed, your business information trickles down to every online directory, both big and small, across the web. This ensures that your business details are complete and consistently accurate, no matter where your customers may find them.

Where does online listing information go?

Where is all of your information updated? Everywhere! Well, sort of. When you update your business listings, that information is sent to more than 100 sources of online directories. This includes listings on Google, Yahoo, Bing, Yellowpages, Yelp, FourSquare, and many more. After the larger sites have been updated, the information makes its way to smaller sources, certifying that your business is listed correctly throughout the web.

Because so many consumers are searching for companies online, and using that information to determine where to take their business, it is more important than ever for your business to be listed completely and correctly throughout the web.

By simply ensuring that your business information is accurate and consistent on online directories, your business will have that much better of a chance to gain customer loyalty, satisfaction, and reach new customers wherever they find you!

Are you interested in learning more about getting your business found online?  We can help with a free online consultation.

  

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Tags: SEM, Digital Marketing